Advertising on the Internet is just coming into its own. There is a big advantage in that the actual ad need only be a teaser to bring people into the Web site, not a self-contained document, like a print ad. Paying for advertising, if done correctly, is the best way to bring large numbers of interested people through your Web site. Advertising on well-traveled sites like Yahoo!, CNN, or Infoseek is very effective (though expensive). A better approach to online advertising is to determine which sites are most popular with your target clientele, and advertise there. See also: swapping links.
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