Exchanging Links

This is the least expensive way of advertising your ShopSite store. Though traffic through ShopSite has increased tremendously, I'm sure all of us would like to see more people come in and buy things from our Web stores. There is an easy and absolutely free way to bring people into our stores, and people that are already interested in what we have to sell. All it takes is a little research and a few friendly e-mail messages.

Using the various search engines, locate sites that are related to the products you are selling, and ask the site administrator to add a link to your store's URL. In most cases, they will comply, because the more networked a site is with related sites, the more credible it is. If they are reluctant to give you "free advertising," you could sweeten the deal by offering to add a link to their site from your store, or perhaps give them a discount on your products.

Of course, high-traffic sites are the best, but even small sites will generally attract a particular audience, many of whom will be interested in your store.

See Promoting Your Site for more info.

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