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ShopSite Coupon FAQs

Here is a list of questions and answers about creating and using coupons in your ShopSite store.

How do coupons work?

Coupons apply discounts to products in a your store. When a customer enters a coupon code in the shopping cart or clicks on a coupon link, the coupon gets added to their shopping cart. If the products in the shopping cart qualify for the coupon discount based on the criteria that you established when you created the coupon, then ShopSite applies the discount. The shopping cart shows the coupon as "applied" and lists the discount that the coupon is applying.

If I create a coupon, will it be applied automatically when a customer makes a purchase?

No, coupons are not applied automatically. For a coupon to be applied, two things have to be true: 1) The customer must enter the coupon code in the shopping cart or click on the coupon to add it to their shopping cart, and 2) The products in that shopping cart must meet the criteria you specified for the coupon when you created it.

What's to keep customers from adding more and more coupons to their shopping cart?

On the Coupon Cart Settings screen, you can limit coupons to only one per order. If you don’t enable that option, more than one coupon can be applied in a shopping cart, based on these rules:

It is very important that you keep track of all unexpired coupons that you have created so that you don’t provide greater discounts than you intended.

Are shipping charges calculated on the purchase amount before or after coupons are applied?

Shipping by Currency charges are calculated on the purchase amount before the coupon discount is taken.

Is tax calculated on the purchase amount before or after coupons are applied?

Tax is calculated on the purchase amount after the discount is taken.

Can I create a coupon to allow customers to buy one product and get one free?

No, this version of the software does not support this style of coupon. However you can build coupons supporting discounts such as: "10% off all books," "Get $10 off your order if you buy at least 5 books," "Get 15% off any order of at least $100," and "$1 off each CD when you buy 3 or more."

How do I create a coupon that can be applied to an entire order?

On the Add a Coupon screen, click the Entire order button. Set any other coupon attributes, then click Create Coupon Link.

How do I create a coupon that can only be applied to certain products?

On the Add a Coupon screen, click the Specific products button, then click Select. A new browser window will open that lets you search for or list the products in your store. After selecting the products to which you want the coupon to apply, click OK to return to the Add a Coupon screen. Set any other coupon attributes, then click Create Coupon Link.

Can I create a coupon that can only be used once? Can I create a coupon that is restricted to a specific customer?

On the Add a Coupon screen, select Yes in the One Time Use option. This will allow the coupon code to be used one time only. You can then send the coupon code or a link to the coupon to the customer for whom it is intended. Although this prevents a coupon from being used more than once, if more than one customer gets and enters the coupon code, only the first one will be honored (even if it wasn't who you wanted it to be).

Can I send coupons for my store through e-mail?

Yes. After clicking Create Coupon Link on the Add a Coupon screen, you’ll see both a Coupon URL and a Coupon Link at the bottom of the screen. You can copy and paste the Coupon Link into e-mail, or you can use the Coupon URL to create your own links.

How do I put a coupon link on my store pages?

After clicking Create Coupon Link on the Add a Coupon screen, you’ll see both a Coupon URL and a Coupon Link at the bottom of the screen. Highlight the Coupon Link with your mouse and copy it to the clipboard. Then click on Pages and select the page on which you want the coupon to appear. Click Edit Page Content and paste the Coupon Link into the Text 1, Text 2, or Text 3 fields. You can replace the link text with different text or a graphic image if you want.

I created coupons that apply to individual products in my store. I also created a coupon for a percentage off the total order. Will products that are discounted individually by coupons also be discounted as part of the total order price?

Yes. Each coupon can only be applied once per order, but a customer can use multiple coupons on the same order unless you limit coupons to one per order.

Can I list a product in more than one coupon?

Yes. When you create a coupon, you can select certain products for that coupon to apply to. Each coupon can have its own list of applicable products, and you can put a certain product in as many of those lists as you like.

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ShopSite Help and Resource Center
February 13, 2004
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ShopSite Shopping Cart Software