The number of orders the store has received.

The total amount of sales.

The number of products that were ordered. For example, an order for one videotape and two CDs counts as one sale and three units.

On the Web, a hit is every image or HTML page that is viewed by a visitor. If your initial page had five images on it, each time it is viewed counts for six hits (five images plus the HTML text). As you can see, just measuring hits is not a very meaningful statistic, which is why ShopSite also counts pages and hosts.

As the name implies, each site page that has been viewed equal one page. So if we use the example above, which counted six hits, the pages viewed count would be 1.

Every visitor to a Web page can be identified by the Internet Service Provider (ISP) they use. For example, someone coming from American Online has aol.com as part of their host name. Microsoft Network users have msn.com, while someone browsing from work at Open Market would have openmarket.com. The hosts count is a way to get an idea of the number of visitors to your store. The hosts statistic is only an approximation because one host can be shared by multiple users. For example visitors from AOL may be identified by the Web server as modem5.aol.com, so two different visitors from AOL may appear as one host, because they were coming to your site from the same AOL modem gateway to the Internet.

Selecting this button will show a summary screen for the Day, Month, and Year.

Provides a page by page breakdown of Visits, Units Sold, and Sales Amount.

Details the sales by Host (e.g., domain name or IP number).

Shows you the site or page a visitor was on before they came to your store.

Lets you set the location of the Web Server's access (visitor) logs and other report parameters.

Shows sales information for the previous year.