February 13, 2004
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© 2007, ShopSite, Inc.
ShopSite Shopping Cart Software
Screen: ShopSite > Reports > Referrer Summary
A referrer is the URL that a customer was browsing on another site before they came to a page in your store. Knowing this URL is useful in that it allows you to see which of the sites linked to your store (associates) are sending you customers. You can tell which search engines send you the most customers, or even the pages within your store that users are following the links from.
Sometimes the referrer page displayed is easy to understand. For example, if the referrer was
http://www.your-store-domain.com/
it would indicate that the user was on your main page when they followed a link to another page within your store. Referrers from search engines look very different. Often the CGI code for the users query is included in the referrer's URL. For example,
http://search.yahoo.com/search?p=catalog+and+medical
indicates the user came from the Yahoo! search site where they were searching for the words "catalog" and "medical." Obviously knowing the keywords that users search on can help you increase your chances of being found. Be sure to use the Metakeywords on the Edit Page Content screen to let some search engines find you more easily.
By default, the summary is for the current day. You can also view the information for the past week, month, or any period of time. Use the fields at the top of the screen to select reports for the last 7 days, the last 30 days, or custom dates. After selecting the summary period, click the OK button to generate a report using the new reporting period.
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ShopSite Help and Resource Center February 13, 2004 Give Feedback |
© 2007, ShopSite, Inc. ShopSite Shopping Cart Software |