eMarketing

The saying "If you build it, they will come" does not apply to opening a store on the Web - more like "If you build it, no one will know!" Marketing your store is critical to the success of your store. All of the big stores do it - just visit any portal site, such as Yahoo! and notice who is buying the ad space.

Buying banner ads is one way to market your store, but it certainly isn't the only way. Getting your store listed in search engines will also help bring customers to your site. But those two methods are just a beginning. You need to keep your store and your marketing fresh, so that you keep the interest of your customers, which brings them back again and again. You need to differentiate your store from the competition.

Fortunately, there are many sources of information to help you with ideas for marketing your store. Visit these sites often and apply some of their ideas; every hour that you put into marketing is almost guaranteed to increase the revenue in your store.

There are also several books available that cover marketing on the World Wide Web, and many companies that will help you market your store for a fee.

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