You can't make a profit if you don't have any customers to sell to, so you have to attract customers to your site. Many potential Web buyers like to use search engines -- programs that help you search for things on the Web. Search engine technology acts as a directory, listing links to Web pages based on keywords. By registering your business with a search engine you can gain a competitive advantage by maximizing your traffic. Popular search engines include Google, Yahoo!, and Bing.
Another effective means of attracting customers is to buy ad listings on search engines. When customers search for certain "key" words that relate to your products, your ad is displayed along with the search results. See the Advertising page to find products and services that can help you with this kind of advertising.
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