This is a special kind of hotlink that, rather than bring up another Web page, brings up a window in your browser that allows you to send an e-mail message to someone. Most Web sites have a hotlink to the site's creator. All commercial sites should have at least one mailto link so that customers can contact the company via e-mail. Making a mailto link is easy. Insert the following HTML into your store:
<a href="mailto:your.e-mail.address">your.name.or.other.highlighted.text</a>.
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