Screen: ShopSite > Merchandising > Google > Analytics

Google Analytics Configuration

Google's web analytics service enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective. ShopSite Merchants can use Google Analytics to track customer activity throughout the store, including purchases. Analytics integrates with other Google tools, including Google AdWords.


Note:

On July 1, 2023, Google's standard Universal Analytics properties will stop processing new data. Merchants using older Analytics will need to switch to Google Analytics 4.

Analytics Configuration Settings

Google Analytics
Select Yes to have ShopSite include Google Analytics tracking code on your Store Pages and Shopping Cart screens. This will include Google Analytics eCommerce tracking.
Select No if you do not want to include tracking code. You will need to Publish your store after changing this setting.
Google Analytics Tracking Type

Select Google Analytics 4 (recommended). As of July 1, 2023 Google is only supporting Google Analytics 4.

Google Analytics Measurement ID
This is the unique identifier Google Analytics associates with your site. It will looks similar to:
Measurement ID: "G-10234ABCFG";

Enter the code contained within the quotes (including the G-) into this field. If you do not know your Measurement ID click on the Set up Analytics button for help on signing in to your Google account and finding the ID.

After making changes to your Analytics settings, click Save to save your changes or Cancel to abandon your changes and return to the Google Services screen.

Click the Go to Google Analytics go to image button if you want to open the Google Analytics website in a new window.


ShopSite Help and Resource Center
Last updated: June 9, 2023
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