Online shoppers often report that the biggest drawback to online shopping is customer service. ShopSite makes it easy to offer world-class customer service that isn't a hassle. For instance, while many programs will send out an e-mail receipt of order, ShopSite takes this a step further and lets you choose to send out an e-mail notifying a customer of such things as shipment or backorder. Choosing what events a customer should be notified of is as simple as checking a box.