Screen: ShopSite > Reports

Reports

ShopSite can help you track customer activity in your store using your Web server log files. The activity reports give you information about sales and general traffic on your Web store.


Note:
If you have not previously configured reports, you will be taken directly to the Reports Configuration screen.

ShopSite will compile new reports every time you visit this page, and display information about recent sales and visitors to your site. Below the summary report are buttons to see additional reports or to configure your reports settings.

The report on this screen displays a summary of activity on your site over the past seven days. It is divided into two sections. The Sales section summarizes purchases made on your store, and the Traffic section summarizes visitor activity on your store pages.

By comparing relationships between these statistics over time, it is possible to get a good idea of how effective site changes or advertising campaigns are. For example, you may see that by reducing the number of products listed on your store pages (Hits:Pages), your customer conversions (Hosts:Sales) improve. You may also find that changing search engine keywords may decrease the number of page views for each visitor (Pages:Hosts) and increase the number of products a customer buys (Units:Sales).
Day This column displays the date for the last seven days in descending order (most recent to least recent). The Sales and Traffic reported on that row took place on the day indicated.
Sales Sales information is broken down into three categories for each day:
  • Sales - the number of purchase transactions completed on the indicated day.
  • Units - the number of products purchased on the indicated day.
  • $ - the total (gross) revenue from purchases on the indicated day.
Traffic Traffic on your Web site is broken down into three categories for each day:
  • Hits - the number of HTTP requests on the indicated day. An HTTP request can be for an HTML page, an image included in a page, a CGI page (such as a checkout screen), or any other object sent to a browser from your Web server. This information can be useful when compared to the number of pages viewed. You should be aware, however, that hits may include shopping cart or back office CGIs, as well as any images accessed by those CGIs.
  • Pages - the number of HTML pages viewed on the indicated day.
  • Hosts - the number of unique hosts (individual computers) that viewed HTML pages on the indicated day.
Last Update Below the week's statistics is the date and time when the statistics were last compiled. Statistics are compiled when you open this page, so you can click your browser's Refresh button to update the statistics.

Additional Reports

There are several reports available that provide more detailed information about site traffic over specified time ranges. These reports can be useful for more precise fine-tuning than can be done using the report on this page.
Page Summary This report provides a summary of traffic and sales performance for individual pages on your site. You can use this report to see how effectively individual store pages convert visitors into customers.
Host Summary This report provides a summary of traffic and sales from individual hosts (computers) that visited your site. You can use this report to see the number of pages individual visitors view, as well as how successfully you are converting visitors to customers.
Referrer Summary This report provides a summary of where your visitors came from. You can use this report to see how much traffic is being generated from advertising, search engines (including keywords), or affiliate programs.
View History This report summarizes your Sales and Traffic statistics for the day, month, and year. From it, you can also Review Current Year and Review Last Year summaries broken down by month.

Click the Configure Reports button to specify Web server log file information or to reset, clear, or update report settings.

ShopSite Help and Resource Center
Last updated: January 12, 2007
Give Feedback
© 2008, ShopSite, Inc.
ShopSite Shopping Cart Software