Google Analytics Configuration

Google's web analytics service enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective. ShopSite Merchants can use Google Analytics to track customer activity throughout the store, including purchases. Analytics integrates with other Google tools, including Google AdWords.

Note:

Google Analytics uses images, cookies, and JavaScript to track visitor activity through your site. If a visitor has any of these features disabled in their browser, Analytics will not be able to track the visitor.

If this is your first time configuring ShopSite to use Google Analytics, you may want to use the Analytics Wizard to help you set up a Google Analytics account and configure it to track activity in your ShopSite store.

Analytics Configuration Settings

Google Analytics

Select Yes to have ShopSite include Google Analytics tracking code on your Store Pages and Shopping Cart screens. Select No if you do not want to include tracking code. You will need to Publish your store after changing this setting.

Note:

If you have previously Added Google Analytics to ShopSite Manually, you should remove the code you added manually before enabling this feature.

Google Analytics Tracking Code

This is the unique identifier Google Analytics associates with your site. It is included in the Google Analytics Script on a line that looks similar to:

_uacct = "UA-XXXXXX-X";

Enter the code contained within the quotes (including the UA-) into this field.

Google Analytics Script

This is the full Google Analytics script that is included on all pages you want tracked. If you have any pages on your site that are not generated by ShopSite, you can add analytics tracking to them by pasting this code just before the closing </body> tag.

Note:

This is a read only field to make it easy to copy the code without accidentally changing it. You can edit the contents of this field in the Wizard. The script can also be found on the Google Analytics site if you click the link to Edit your site profile, then click the link to Check Status.

After making changes to your Analytics settings, click Save to save your changes or Cancel to abandon your changes and return to the Google Services screen.

You can click the Wizard button to go through the Analytics Configuration Wizard, even if you have already configured your store to use Google Analytics.

Click the Go to Google Analytics

button to open the Google Analytics website in a new window.

ShopSite Help and Resource Center
Last updated: November 16, 2006
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