Google Analytics Configuration

Google's web analytics service enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective. ShopSite Merchants can use Google Analytics to track customer activity throughout the store, including purchases. Analytics integrates with other Google tools, including Google AdWords.

Note:

Google Analytics uses images, cookies, and JavaScript to track visitor activity through your site. If a visitor has any of these features disabled in their browser, Analytics will not be able to track the visitor.

If this is your first time configuring ShopSite to use Google Analytics, you may want to use the Analytics Wizard to help you set up a Google Analytics account and configure it to track activity in your ShopSite store.

Analytics Configuration Settings

Google Analytics

Select Yes to have ShopSite include Google Analytics tracking code on your Store Pages and Shopping Cart screens. This will include Google Analytics eCommerce tracking.
Select No if you do not want to include tracking code. You will need to Publish your store after changing this setting.

Note:

If you have previously Added Google Analytics to ShopSite Manually, you should remove the code you added manually before enabling this feature.

Google Analytics Tracking Type

Select whether to have ShopSite insert the traditional (ga.js) or one of the newer (Universal Analytics, or one of the two other Google tracking) methods into your pages. If you were using the Legacy (urchin) method previously, it will continue to work, but may not be compatible with some Google Analytics features. We recommend changing to one of the new methods. Asynchronous Google Tracking with Display Advertising support must be selected if you wish to take advantage of Remarketing or Google Display Network (GDN) Impression Reporting. Check your Google Analytics account if you are unsure of which method to choose.

If you already have Google Analytics working on your site, selecting one of the options to use the new code will cause all your Store Pages and Product More Information Pages to be re-generated with the new tracking code the next time you publish your store. If you have any pages on your site which aren't generated by ShopSite, you will need to update them manually.

Note:

Changing this setting will not change the example script in the Google Analytics Script field at the bottom of the screen, even though your generated pages will have the new script on them. For an example of the new script, log in to Google Analytics and click the link to Edit your site profile, then click the link to Check Status.

Google Analytics will continue to work with the Legacy (urchin) script, or with a mixture of the old and new scripts on different pages (you should not have both scripts on the same page). The old script will not, however, get any updates or feature enhancements, and may not be compatible with some Google Analytics features.

Google Analytics Tracking Code

This is the unique identifier Google Analytics associates with your site. It is included in the Google Analytics Script on a line that looks similar to:

_uacct = "UA-XXXXXX-X";

Enter the code contained within the quotes (including the UA-) into this field.

Google Analytics Script

This is the full Google Analytics script that is included on all pages you want tracked. If you have any pages on your site that are not generated by ShopSite, you can add analytics tracking to them by pasting this code just before the closing </body> tag for the old Google Analytics script or just before the closiing </head> tag for the new Google Analytics script.

Note:

This is a read only field to make it easy to copy the code without accidentally changing it. You can edit the contents of this field in the Wizard. The script can also be found on the Google Analytics site if you click the link to Edit your site profile, then click the link to Check Status.

After making changes to your Analytics settings, click Save to save your changes or Cancel to abandon your changes and return to the Google Services screen.

You can click the Wizard button to go through the Analytics Configuration Wizard, even if you have already configured your store to use Google Analytics.

Click the Go to Google Analytics

button to open the Google Analytics website in a new window.

The video below provides an example of how to configure Google Analytics to work with ShopSite.

ShopSite Help and Resource Center
Last updated: February 18, 2014
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