Merchandising

Merchandising Tools

These ShopSite tools and features can help you to expand the reach of your store beyond the store pages.

Quickly turn your existing Web site into a commerce Web site by generating [Add to Cart] buttons that you can paste into any Web page editor or use in E-mail messages and banner ads.

Coupons

Create per-product and per-order coupons to entice customers to buy at your store. You can put the coupons in your store, in E-mail messages, in banner ads, or any place else that can link to your store.

Associates

Direct potential customers to your store by paying a commission to other sites that place links to your store on their pages.

Custom Templates

Upload and edit page, product, search, tell a friend, customer registration, gift certificate, and shopping cart templates for your store. Custom templates give you complete control over the layout and look of all the pages in your store.

Custom Pages

A Legacy feature which allows merchants to embed ShopSite commands into regular HTML. When you publish (update) your store, ShopSite will change the commands into HTML code. With this feature, your custom HTML pages can contain products that you can manage and update through ShopSite.

Discounts

Define volume discounts to entice customers to order more products.

Gift Certificates

Create or allow customers to purchase gift certificates that can be redeemed in your store.

Reward Program

Reward loyal customers and encourage new ones with incentives such as "buy 3 get 1 free" or "free socks when you buy two pairs of shoes."

Order API

Point ShopSite to the location of a CGI program to use during order processing. The program could query an inventory database to ensure that a product was in stock, or generate a key to unlock software for download, or perform many other functions.

Social Media

Put links on pages and More Info pages that allows customers to post messages to popular social networking sites or send email messages, all with page links to your store.

Auctions

Sell your products on online auction services such as eBay.

Google Services

Configure your ShopSite store to use various Google tools, including Sitemaps, Analytics, and Google Shopping/Google Merchant Center (Formerly Froogle).

Cross-sell

Configure ShopSite to display cross-sell products in the Shopping Cart.

buySAFE

Configure your store to include buySAFE merchant certification and order bonding.

Marketplace

Wishlist

Configure your store to include universal wishlist capabilities.

Constant Contact

Configure your store to share customer contact information with your Constant Contact account.

Product Reviews

Configure your store to allow customer written product reviews and manage submitted reviews.

Merchandising Services

ShopSite can help you build a great store, and these merchandising services can help draw customers to your store.

E-Marketing

Links to e-marketing services that offer a wide array of marketing ideas, expert advice and free and affordable marketing services that can help you to grow your on-line business.

Search Engines

Information and links to help you get your store listed with Internet search engines.

Advertising

Information and links to help you advertise your store on search engines and banner ads.

Merchandising Tools These ShopSite tools and features can help you to expand the reach of your store beyond the store pages.
OrderAnywhere	Quickly turn your existing Web site into a commerce Web site by generating [Add to Cart] buttons that you can paste into any Web page editor or use in E-mail messages and banner ads.
Coupons	Create per-product and per-order coupons to entice customers to buy at your store. You can put the coupons in your store, in E-mail messages, in banner ads, or any place else that can link to your store.
Associates	Direct potential customers to your store by paying a commission to other sites that place links to your store on their pages.
Custom Templates	Upload and edit page, product, search, tell a friend, customer registration, gift certificate, and shopping cart templates for your store. Custom templates give you complete control over the layout and look of all the pages in your store.
Custom Pages	A Legacy feature which allows merchants to embed ShopSite commands into regular HTML. When you publish (update) your store, ShopSite will change the commands into HTML code. With this feature, your custom HTML pages can contain products that you can manage and update through ShopSite.
Discounts	Define volume discounts to entice customers to order more products.
Gift Certificates	Create or allow customers to purchase gift certificates that can be redeemed in your store.
Reward Program	Reward loyal customers and encourage new ones with incentives such as "buy 3 get 1 free" or "free socks when you buy two pairs of shoes."
Order API	Point ShopSite to the location of a CGI program to use during order processing. The program could query an inventory database to ensure that a product was in stock, or generate a key to unlock software for download, or perform many other functions.
Social Media	Put links on pages and More Info pages that allows customers to post messages to popular social networking sites or send email messages, all with page links to your store.
Auctions	Sell your products on online auction services such as eBay.
Google Services	Configure your ShopSite store to use various Google tools, including Sitemaps, Analytics, and Google Shopping/Google Merchant Center (Formerly Froogle).
Cross-sell	Configure ShopSite to display cross-sell products in the Shopping Cart.
buySAFE	Configure your store to include buySAFE merchant certification and order bonding.
Marketplace	Register your store to be listed in the ShopSite marketplace.
Wishlist	Configure your store to include universal wishlist capabilities.
Constant Contact	Configure your store to share customer contact information with your Constant Contact account.
Product Reviews	Configure your store to allow customer written product reviews and manage submitted reviews.
Merchandising Services ShopSite can help you build a great store, and these merchandising services can help draw customers to your store.
E-Marketing	Links to e-marketing services that offer a wide array of marketing ideas, expert advice and free and affordable marketing services that can help you to grow your on-line business.
Search Engines	Information and links to help you get your store listed with Internet search engines.
Advertising	Information and links to help you advertise your store on search engines and banner ads.