Screen: ShopSite > Merchandising > Google > Analytics

Google Analytics Configuration

Google's web analytics service enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective. ShopSite Merchants can use Google Analytics to track customer activity throughout the store, including purchases. Analytics integrates with other Google tools, including Google AdWords.


Note:

On July 1, 2023, Google's standard Universal Analytics properties will stop processing new data. Merchants will need to switch to Google Analytics 4. This blog article will tell you how to do this in ShopSite 14 sp3.

Analytics Configuration Settings

Google Analytics
Select Yes to have ShopSite include Google Analytics tracking code on your Store Pages and Shopping Cart screens. This will include Google Analytics eCommerce tracking.
Select No if you do not want to include tracking code. You will need to Publish your store after changing this setting.
Google Analytics Tracking Type

Select Global Site Tag (gstag.js) (recommended) This is equivalent to Google Analytics 4. As of July 1, 2023 Google is only supporting Google Analytics 4.

Google Analytics Tracking Code
In Google Analytics 4 this is the Measurement ID. This is the unique identifier Google Analytics associates with your site. It will looks similar to:
Measurement ID: "G-10234ABCFG";

Enter the code contained within the quotes (including the G-) into this field.

Google Analytics Script This field is no longer relevant with Google Analytics 4.

After making changes to your Analytics settings, click Save to save your changes or Cancel to abandon your changes and return to the Google Services screen.

Click the Go to Google Analytics go to image button to open the Google Analytics website in a new window.


ShopSite Help and Resource Center
Last updated: June 9, 2023
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