Sales Reports History

This screen shows the cumulative sales and traffic history for the current day, month, and year. Click the Review Last Year button to see statistics for the previous year.

Sales Field Definitions

Sales

The number of orders the store has received.

Currency

The total amount of sales.

Units

The number of products that were ordered. For example, an order for one videotape and two CDs counts as one sale and three units.

Traffic Field Definitions

Hits

On the Web, a hit is every image or HTML page that is viewed by a visitor. If your initial page had five images on it, each time it is viewed counts for six hits (five images plus the HTML text). As you can see, just measuring hits is not a very meaningful statistic, which is why ShopSite also counts pages and hosts.

Pages

As the name implies, each site page that has been viewed equal one page. So if we use the example above, which counted six hits, the pages viewed count would be 1.

Hosts

Every visitor to a Web page can be identified by the Internet Service Provider (ISP) they use. For example, someone coming from America Online has aol.com as part of their host name, Microsoft Network users have msn.com. The hosts count is a way to get an idea of the number of visitors to your store. The hosts statistic is only an approximation because one host can be shared by multiple users. For example visitors from AOL may be identified by the Web server as modem5.aol.com, so two different visitors from AOL may appear as one host, because they were coming to your site from the same AOL modem gateway to the Internet.

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Last updated: May 14, 2008
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